As a key member of the Creative team, the Web Content Manager is responsible for the creative output and user experience strategy for AVIXA’s digital platform. This leader must ensure that our digital platform improves our customers’ experience and support our brand while always raising the level of user satisfaction. In addition to the day to day work of updating web content across all AVIXA websites, the role will identify and address future UI/UX functional development and enhancements, by leading user experience and requirements gatherings. The Web Content Manager will use data to drive decision making, collaborate successfully with multiple stakeholders, have a test and learn mentality, translate complex interactions into simple and engaging user-centered solutions, and the ability to alter direction quickly if need be.
Essential Duties and Responsibilities:
Create user flows, sitemap, wireframes, prototypes, low/high fidelity mockups, detailed UI and visual design specifications for web interfaces.
Work closely with cross-functional teams to help define best-in-class user experiences.
Request and drive user research/usability tests as needed.
Actively participate in usability testing and interpret web and email analytics data.
Present design work to the IT, Creative team and cross-functional teams for review and feedback.
Continually learn, evaluate and recommend new customer experience paths, and gain knowledge surrounding new interactive marketing channels.
Manage web related requests that are submitted through the Marketing dashboard.
Add, edit, code and keyword content for AVIXA’s websites.
Manipulate images for the web and maintain all files stored in the CMS.
Add/edit HTML product descriptions and photos in NetExam as needed.
Assist with special projects and web change requests.
Carry out quality assurance/proofing following AP style.
This job may have supervisory responsibilities.
Bachelor’s Degree in marketing, communications, graphics, web, user experience or equivalent; plus, five years related experience and/or training; or equivalent combination of education and experience.
To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proficient in MS Office.
Proficient and experienced with user interface design patterns, user-centered design, responsive and accessible design, as well as visual design disciplines (typography, iconography, composition, color, layout, etc.).
Exceptional attention to detail and excellent organizational skills.
Ability to present, manage and prioritize projects.
Superior leadership, problem-solving, decision-making collaboration skills.
Excellent communication, planning, time management and follow-through skills.
Clear and vast knowledge of UX design principles, practices and deliverables for all interactive experiences.Preferred Qualifications:
Experience with Google Analytics and report creation
Experience with SEO
Familiar with Sitefinity
Experience working in Basecamp or similar Project Management System.
AVIXA is the Audiovisual and Integrated Experience Association™, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers,... live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.