The Director of Web Development is responsible for the Adelphi University public website and has oversight of related online services and digital communications channels. This individual will provide expertise in the analysis, design, development, testing and deployment of new websites and features, working closely with decision makers in other departments and campus committees to identify, recommend, implement and support cost-effective web solutions for all aspects of the organization. This individual is also responsible for web and digital communications initiatives outlined in IT's technology plans.
RESPONSIBILITIES & DUTIES:
Oversee the ongoing development, maintenance and improvement of the content, design and functionality of the Adelphi University public website.
Set strategies and priorities for Web Communications projects and tasks, considering available resources and institutional goals.
Develop and manage project plans to ensure effective use of resources and timely, successful project completion.
Work with key stakeholders in IT, administrative units, and external partners to ensure seamless integration of the Adelphi website with related online services/systems and digital communications channels including but not limited to: eCampus (portal); AU2Go (mobile app); campus digital signage; social media (institutional and unit-level); internal systems and services (CLASS, Faculty Profiles, etc.); and third-party systems and services (Slate CRM, Blackbaud donor management, etc.)
Provide guidance and expertise on website support for marketing, recruitment and outreach initiatives in the Office of Admissions and the Office of University Communications and Marketing.
Act as point of contact for web-related tasks and questions for external partners supporting University marketing, recruitment and outreach efforts including but not limited to: Vector Media, Shorelight Education, Royall, All Campus and Pearson Embanet.
Collaborate with University academic and administrative departments to shape content strategy, increase audience and drive user engagement of website content and multimedia.
Champion each academic and administrative unit's unique needs for their online presence, while maintaining Adelphi's visual and editorial standards and ensuring brand consistency.
Work with clients on setting goals and expectations. Develop and maintain open and productive working relationships with staff across all Adelphi departments.
Evaluate existing internal processes and develop new processes as needed to ensure optimal team efficiency and efficacy.
Anticipate, identify and respond to problems/challenges.
Track competitive landscape to identify trends and opportunities within higher education.
Act as user-advocate during site development process and offer implementation suggestions from a user-centered perspective
Minimum of six years' experience with web/digital communications and strategy development and management.
Proven experience and success with project planning/project management. Ability to manage many projects and re-prioritize tasks in response to a dynamic environment.
Strong written and oral communication skills; ability to explain complex concepts in simple language via email, documentation, phone calls and face-to-face meetings with all audience levels.
Highly comfortable with digital technologies, including various CMS, HTML, SEO, Microsoft Office, Google Drive, Adobe Creative Suite, and all current and emerging social media platforms. Capable of learning new technologies quickly.
Ability to use web analytics and traffic measurement tools to drive website content decisions.
Exceptional interpersonal skills to develop and maintain collaborative relationships with faculty, staff and students in the University community to develop an environment that promotes partnerships and transparency.
Strong organizational, problem-solving and team-building skills.
Bachelor's degree is required.
POSITION(S) SUPERVISED: Web Content Strategist, Visual Designer Strategist and Front-End Design Strategist, part-time and student staff
Adelphi University comprises a small liberal arts college and a cluster of professional schools that have grown up in close relationship to the needs of the region. Our mission is to provide quality undergraduate and graduate education and to offer professional preparation of the first rank in arts, education, business, clinical psychology, social work, nursing and other health sciences.