Reporting to the Senior Director of Marketing in the office of Columbia College Alumni Relations and Communications, the Associate Director of Marketing will be an integral member of the Marketing team who helps develop and execute marketing strategies and tactics across all channels in order to optimize our user experience, increase marketing responsiveness and elevate overall alumni connectivity. The individual will collaborate within and outside of the Marketing team, to support greater alumni engagement and participation in the alumni community and with Columbia College and Columbia University. Key partners include the Columbia College Alumni Relations, Events & Programs, Fundraising and Communications & Marketing teams and several University partner teams across campus.
1. Work with Senior Director of Alumni Marketing and client partners to support key initiatives, through high level campaign planning and implementation.
Work closely with partners and Senior Director to define campaign objectives and best approaches to meet marketing and client targets, thinking through messaging hierarchy, sequencing and frequency of communications, segmentation and personalization and visual design.
Participate in development of marketing plans for key initiatives, contributing to campaign strategy, design of channel mix and user journey, and execution timelines.
Review metrics for each campaign push, updating dashboards, synthesizing key insights and recommendations to enhance future initiatives. Report on concluded campaigns, presenting results and learnings to key partners to refine work going forward.
Manage project timelines, budget, approval process and final execution, with input and buy-in from appropriate partners.
2. Support the creation of marketing collateral across channels, including direct marketing tactics, invitations, newsletters and more, to generate strong response and build greater brand awareness.
Manage the creation of content, including copy that aligns to brand standards for CCAA and for specific events or experiences.
Create graphic design concepts for campaigns as needed, aligning to brand standards of CCAA and individual program and campaign needs.
Execute marketing tactics, including email, direct mail, and others, by completing designs, copy, and deploying through vendor partners or internal marketing platform.
3. Support and implement enhancements that improve the marketing efficacy, customer experience and overall brand experience, driving towards enhanced outcomes.
Partner closely with Senior Director to build a robust test and learn strategy that incorporates segmentation, personalization, a/b testing, trigger messaging, dynamic design, variable content, user journeys and more.
Continually assess and audit available tools (e.g. Salesforce, Litmus), identifying opportunities to leverage them for tactical innovation, testing, personalization, and operational enhancement.
Monitor industry trends, technical advancements and additional tools, documenting their possible value to Columbia College Alumni Relations and Communications.
Bachelor's degree or its equivalent required. A minimum of three to five years of professional experience in a marketing or communications role with demonstrated experience and expertise in copywriting, email creation and deployment through a CRM, web and graphic design experience. Experience with the Adobe Creative Suite, including Dreamweaver is required.
**Applications submitted without a cover letter and resume will not be considered.**
Familiarity with Columbia College and University, as an alumnus or through other relationship, is a plus.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 492602
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.