As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.
Alumni and Stakeholder Engagement has an outstanding opportunity for an Assistant Director for Marketing & Communications.
The Assistant Director for Marketing & Communications is responsible for the management of the communications and marketing efforts of the Alumni and Stakeholder Engagement (ASE) teams. Under collaborative agreements currently in place, this includes marketing and communications for the UW Alumni Association and the UW Retirement Association (UWAA and UWRA).
Working closely with ASE marketing leadership and the unit’s traffic coordinator, the Assistant Director plans, manages, and reports on marketing and communications campaigns including: print and digital marketing projects, event promotions, stakeholder communications, and membership acquisition materials. These programs and services have the following as their audience: members of UWAA and UWRA, UW alumni and friends, volunteers, students and other university stakeholders and constituencies.
RESPONSIBILITIES: External Marketing and Communications (60%) •Participate and/or lead weekly and monthly marketing meetings and collaborate with ASE engagement team project managers to develop and achieve specific program and event marketing and storytelling objectives. •Work with ASE marketing leadership to ensure brand standards and identity are integrated appropriately into all marketing and communications collateral, online messaging and electronic communications. •Manage and produce new and existing print and online communication assets. •In partnership with ASE marketing leadership, coordinate and develop project management work plans for internal staff including CME and graphic design teams to help ensure that work is completed successfully and on deadline. •Coordinate with ASE Membership and ASE marketing leadership to create membership renewal and acquisition sales campaigns, as well as regular communication publications. •Coordinate with ASE Business Development to fulfill sponsorship assets and acknowledgment. This includes incorporating sponsorship recognition in ongoing digital and print communications, as well as dedicated event and/or programming recognition. •The above pertains to the following programs: •UWAA membership acquisition, renewal, stewardship •UWRA membership acquisition, renewal, stewardship •UWAA Alumni Tours program •ASE student engagement program (including Homecoming) •ASE lifelong learning and constituent relations program (including lectures) •ASE regional engagement program •ASE special-interest engagement program •ASE social engagement program (including Warm Ups, networking events) •Social media platforms (including Facebook, Twitter, LinkedIn, Instagram) •Assist in the development, maintenance and evaluation of ASE marketing and communications planning and production process.
Internal Marketing and Communications (30%) •Collaborate with the ASE Executive team to coordinate internal stakeholder communication needs, including, but not limited to e-newsletters, web pages (both UWAA and UW Magazine), white sheets, annual reports, executive messages and potential fundraising initiatives. •Collaborate with Directors of Marketing and Digital Engagement, as well as Traffic Coordinator to produce MarCom-related reports, including data gathering and assessment, and disseminate and/or present to key audiences. •Monitor compliance with production schedules, proofing process and suggest modifications as necessary to production process to achieve goals of streamlining, process clarity.
Other duties as assigned 10%
Core Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
REQUIREMENTS: •Bachelor’s Degree in Communications, Marketing, Journalism, Writing, English or Business or related field and 2-3 years of progressively responsible marketing and communications experience. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree. •Demonstrated success in professional project management in large or complex team structures, writing, editing and proofreading; experience aligning visual and written content. •Demonstrated ability to align business strategy with marketing and communications planning. •Knowledge of the methods and techniques used in planning and writing for a variety of print and digital communications. Thorough knowledge of grammar, spelling, punctuation, composition, style and usage. •Strong interviewing and storytelling skills in a variety of media. •Computer literate and embraces the use of technology. Experience with standard office and design/photography software and applications, understands various file formats, familiar with internet applications, including proficiency with Microsoft Word, Excel, and PowerPoint for correspondence, special reports, spreadsheets, databases, forms, etc. •Ability to effectively communicate objectives, energize and inspire staff to achieve results and meet goals while creating a culture of collaboration within direct teams and across organizational units. •Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively. Demonstrated creativity, organizational ability, and strong attention to detail. Ability to make decisions in ambiguous situations, exercise good judgment based on information and analysis in a fast pace, dynamic, deadline drive environment in an organized and professional manner. •Demonstrated ability to develop, manage and achieve comprehensive team goals; ability to accurately forecast and develop both short-term and long-term goals. •Strong interpersonal skills and ability to effectively communicate objectives, energize and inspire staff to achieve results and meet goals while creating a culture of collaboration within direct teams and across organizational units and build and maintain positive relationships. •Demonstrated ability to maintain confidences and protect confidential information; acts in a selfless manner and models ethical values of the UW.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED EXPERIENCE •Knowledge of and skills in principles of marketing and communications. Experience in using Internet applications and social media tools to tell stories and build relationships. Demonstrated interest in keeping abreast of new technologies. •Knowledge of higher education mission and organization. Experience in a large, research-oriented public institution of higher education. Knowledge of university advancement principals. •Demonstrated visual design capability. •Knowledge of UW Advancement policies and procedures, including use of the development database software ADVANCE.
Conditions of Employment •Cubical/Open workspace environment, which may result in additional or higher levels of noise and visual distractions. •The Marketing and Communications team touches almost every project within the ASE sphere. Work flows through in seasonal cycles. Frequently during the course of the year, the volume of SE activities will swell to a point requiring more than 40 hours of work per week to maintain deadlines. •A substantial portion of the projects this position will work on will have milestones and deadlines. At times the demand for projects will exceed the capacity of the team to meet deadlines. This position will play a critical role in negotiating prioritization of projects while maintaining relationships and a collaborative environment. •Attends meetings both on and off campus, during the work day and after hours. Occasional evening and weekend work required. Occasional local travel required. Must have reliable transportation to meetings; transportation may not be provided. •A valid Washington State driver’s license is required to operate the UW Alumni Association Van. Candidate selected must have personal transportation and be willing to travel when necessary. •Ability to travel internationally up to 2 times per year to perform duties and responsibilities as a UWAA Alumni Travel Program tour host.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.