Reporting to the Chief Communications and Marketing Officer, the Director of Marketing leads the development and implementation of a cohesive marketing strategy that builds a connected, engaged, and empowered community of Columbia College alumni through relevant and effective marketing touchpoints and experiences. Through a cross-channel, user-centric set of strategies, the Director will lead a team of marketers in planning and implementing meaningful content and messaging that onboard, engage and convert alumni to become active participants in the community in increasingly loyal ways, building an inspired College alumni community. This individual will manage strategies across web, email, social, and print, mapping out long-term priorities and developing results-oriented campaigns that optimize channel strategy, enhance user experience, leverage analytics and insights, and present relevant messaging and high impact branded creative assets. Grounded in industry best practices and the changing landscape of digital marketing, the Director will identify and support the integration of new technology as needed and will advance segmentation strategies, visual design and test and learn insights.
The Director will work closely with alumni relations, strategic communications and other key internal partners to understand business challenges and opportunities, developing marketing solutions that drive towards shared goals. The Director will closely collaborate with internal client partners and cross-campus communications teams to coordinate on content and editorial strategies and to ensure alignment with strategic goals of the institution.
Lead the team???s day-to-day development of marketing campaigns and strategies that promote programs and opportunities for engagement, working closely with partners to design results-driven tactics and plans that consider our diverse alumni community and needs. Provide oversight and direction in the development of marketing assets (digital, email, print, media) that include high-end gala invitations, volunteer solicitations, newsletters, promotional items and more to educate, build pride and connect to strategic initiatives of the Columbia College Alumni Association and Columbia College. Together with the team, identify new technology and digital opportunities in order to continually innovate the user experience to increase growth and engagement metrics.
Lead the planning of a cohesive and integrated digital marketing strategy, creating goals and a plan for a seamless cross-channel experience that meets alumni where they are in their relationship with Columbia. This will include innovative approaches to digital engagement, content strategy (in partnership with the larger Communication and Marketing team) and oversight of video and other media that aid in engagement or activation.
Cultivate a high performing and collaborative team by setting a clear vision for marketing, along with well-defined priorities and workflow. Identify, create and implement process enhancements, strengthen collaboration with partners and clients and actively support and develop each team member, as appropriate. Create and promote a data-driven culture that values analytics and insights, ensuring that a strong culture of learning is established to enhance future initiatives and to report out to key partners and clients.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.