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Marketing & Communications Manager, Non-Degree Programs School of Continuing Studies Georgetown University

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Marketing & Communications Manager, Non-Degree Programs - School of Continuing Studies - Georgetown University

Georgetown's School of Continuing Studies (SCS) seeks to foster a collaborative, innovative, and student-first culture shaped by Georgetown's Jesuit heritage and values. SCS endeavors to be a center of innovation and growth within the University by introducing academic programs that respond to emerging and evolving needs in the economy and society. When you join our team at SCS, you become part of a thriving ecosystem of staff and faculty committed to inspiring students to seek something greater in their lives and careers.

The Marketing & Communications Manager for Non-Degree Programs manages and implements marketing and communication efforts with the goal to increase student enrollment in the School of Continuing Studies' (SCS) professional non-degree programs. To meet this goal, they are responsible for five (5) key areas of performance:

• Promoting SCS's professional non-degree programs, including professional and executive leadership certificates, and its corporate, custom, and executive education programs, through organic social media, search engine optimization, industry associations, partnerships, other digital and traditional channels as appropriate including advertisements in partnership with the marketing team
• Coordinating with faculty, students, alumni, and staff, and the SCS Marketing team to develop content (copy, images, videos, etc.) for the professional non-degree web presences, including web copy for new program launches, faculty articles, student/alumni success stories, and other program promotional content
• Working with the non-degree academic teams and the SCS Marketing team to collaboratively develop and implement digital content and marketing strategy and tactics for professional non-degree programs
• Managing communications to students, faculty, and alumni of professional non-degree programs, including writing, building, and deploying regular newsletters and one-off email announcements in Marketo
• Planning, scheduling, and managing all in-house non-credit student recruitment events (in-person information sessions, webinars, sample classes, etc.) in coordination with the SCS Events and Marketing teams

Qualifications

• Bachelor's degree
• At least 3 years of professional experience in communications or marketing - preferably a similar job experience in higher education
• Excellent copywriting, communication, and presentation skills
• Demonstrated history of successfully managing projects, designing impactful visual communications, and working in a highly collaborative environment.
• Some experience in the use of social media platforms, CRM/communication platforms (Marketo, Salesforce), Google apps, and Adobe visual design software applications (InDesign, Photoshop, etc.).
• Strong skills in understanding and using marketing analytics systems, including Google Analytics, and data to make decisions.

Preferred qualifications

• Master's degree, preferably in communications or marketing
• Experience with Marketo
• Experience with Salesforce

Work Mode: Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation.

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.


To apply, visit https://apptrkr.com/2703774





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