The Labor Education Service (LES) is seeking a full-time Content Editor for Workday Minnesota with an emphasis on multimedia production or journalism. This position will also support the growth of our education program. This is an exciting opportunity for a skilled and creative communicator and creator with a commitment to economic and social justice.
The Content Editor will act as the overall manager of content on Workday Minnesota. This position will primarily work with the Associate Editor of Workday Minnesota on developing audio & visual content for both Workday Minnesota and other media projects. The Content Editor will also work with the education team to support LES education programs with visual and audio assets. The Content Editor also has the option of developing their own training and skill-based classes.
Content Development – Workday Minnesota (60%)
Independently develop leads and sources for writing, video and/or audio projects.
Develop friendly and cordial relationships with sources and union/worker center-based comms staff
Develop expertise and a diversity of relevant sources in key audience interest areas: unions and worker organizations; the labor movement and other social movements; worker identity and representation in social, political, and economic arenas; public policies that impact workers and worker organizations
Create a combination of “shareable” content (short videos for publication on social media) and longer-form videos and photo essays for publication on Workday and in our newsletter
Utilize social media (Substack, Twitter, TikTok, and emerging platforms) for story promotion
Ensure all content meets program standards for journalistic integrity and production quality (e.g., Society for Professional Journalists Code of Ethics; Workday Minnesota style guide)
Write compelling subject lines and headlines to drive engagement with Workday content without relying on exploitative, “click-bait”-style wording
Participate in regular meetings of the Education Committee and entire LES staff
Assist in publicizing LES education programs on social media, in Workday, and through LES and Workday-affiliated newsletters
Coordinate Workday efforts to fit within the overall educational mission of LES
Collaborate with labor organizations to develop and implement courses, workshops, and other programs
Collaborate with other staff on a regular basis to plan educational programming, team-teach as needed and evaluate effectiveness of teaching and programs.
Deliver customized educational programs in a variety of settings with union leaders, members, and the public
Provide instruction in current LES programs such as Minnesota Union Leadership Program and Labor Studies Skills Courses
Assist LES labor educators and administrative staff in planning and coordinating one or more ongoing LES programs and occasional conferences and special events
Administration & Engagement (15%)
Supervise other Workday Minnesota writers and content creators
Provides strategic vision and leadership for the Workday Minnesota team to include staffing, administration, and assessment.
Collaborates with the LES Director and Department Administrator on developing a program budget for Workday Minnesota and other media projects
Develops coordinated team atmosphere and provides professional development and leadership to the Workday Minnesota team, seeking to find areas that can be improved with innovative solutions.
Evaluates employee performance and provides on-going training, development, feedback, and coaching to Workday professional staff.
Collaborate with LES & Workday team members on LES-wide and Workday-specific social media strategies
Researches emerging digital platforms and trends and implements corresponding changes to Workday’s marketing strategy, and recommends changes to LES’s overall marketing strategy
Develop engagement strategies for media and education projects
Contribute information on Workday content and programming to the LES work plan
***The Employer retains the right to change or assign other duties to this position.***
Advanced degree in relevant field, with at least 4 years of experience, or a BA/BS with at least 6 years of relevant post degree experience. Candidates who do not meet the minimum education requirements may be considered in exceptional circumstances.
Strong writing and proofreading skills
A desire to represent the perspective of workers through various media formats
Strong cultural competency and a demonstrated history of work with at least one historically marginalized community
Ability to develop and maintain a clear and consistent brand voice
Excellent interpersonal and communication skills
Critical thinker who can present copy best practices and defend messaging choices
Capacity to work collaboratively and collectively with colleagues
Proven ability to adapt content to various consumer audiences
Demonstrated experience with graphic design
Familiar with audio or video editing programs, e.g. Adobe Audition and/or Final Cut Pro
Familiarity and/or experience with principles of visual design
Superior written communication skills
Experience sourcing and gathering data
Knowledge of and participation with labor unions and worker advocacy organizations
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.