Responsible for managing and analyzing the effectiveness of digital presence platforms and media campaigns for Metro Water Recovery. Works closely with internal and external stakeholders to create compelling content and reports to the Senior Communications Manager.
Assist with the development and execution of a strategic and integrated digital communications plan across multiple platforms in support of Metro’s strategic plan.
Manage all Metro digital channels including web content/administration of Metro’s website, social media, and blog.
Create and maintain editorial calendar for Metro’s digital channels, monitor activity on social media, respond to questions and comments, and provide regular analytic reporting.
Ensure best practices and a comprehensive approach to communications across web, and social media platforms, leveraging analytics to drive future content development and audience segmentation across Metro’s organization along with recommendations for improving engagement.
Create engaging photo, video, graphic, and written content to be published on various channels that highlight Metro’s service and culture.
Collaborate with various divisions to effectively execute digital communication campaigns and other digital outreach.
Assist Senior Communications Manager with paid media strategy on digital platforms.
Lead website accessibility efforts including but not limited to reviewing web content to ensure compliance, testing web content to identify problems and implementing changes and/or solutions based on requirements and best practices.
Performs other duties as assigned.
Bachelor's degree from an accredited college or university in digital media, marketing, advertising, public relations, communications, or related field.
Four years of experience working in digital content creation, including video, graphics, photos, blog posts, Microsoft applications, social media platforms and more.
Experience in developing, managing, and implementing digital and social media tactics, campaigns, and strategy.
Strong knowledge and experience with digital measurement and monitoring tools (e.g., Google Analytics)
Excellent writing and verbal communications skills that are particularly suited to digital and social formats.
Ability to teach, guide, and encourage others internally and externally about best practices for digital media.
Ability to understand and summarize complex information.
Equivalency equals two years of directly related professional experience for every year of education not completed. The stated experience requirement is in addition to any experience used to meet the education equivalency.
Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and CMS (Content Management System)
Social Media Law/Familiarity
Experience performing communications in a public sector agency and/or technical/scientific industry.
Previous experience collaborating with all levels of an organization including leadership teams, industry partners, and boards of directors.
** Please be aware, as part of the interview process, any applicant that is selected to move forward with an interview will be required to provide a sample of a portfolio that you have created.**