Location: Worcester, MA Category: Staff and Administrators Posted On: Thu Apr 27 2023 Job Description:
The Director of Web Content Strategy is responsible for maintaining the University's public-facing institutional web content and ensures that websites are current, relevant, and effectively raise the visibility and attractiveness of Clark University with prospective and current undergraduate and graduate students, parents, alumni, donors and influencers.
The director collaborates with creative and editorial teams within Marketing and Communications to ensure that the University's website authentically communicates the distinctive Clark experience, and engages key audiences with compelling visual design, messaging, interactivity, and storytelling that drives action.
In close collaboration with Admissions, Graduate Admissions, and Academic Affairs and other key stakeholders across the University, the director will design and execute results-driven online communications that support Clark's recruitment, enrollment, and reputation-building goals.
1. Digital Content Strategy and User Experience
Employ existing and emerging digital technologies to increase awareness, enhance academic reputation, maintain brand consistency, and gain recognition for Clark's educational model, learning and career outcomes, research achievements, and centers of innovation In collaboration with Admissions, Graduate Admissions, Academics, Advancement, Alumni, and Athletic departments, develop and implement content strategies focused on driving higher engagement within key audience segments.
Apply exceptionally strong writing and editing skills to curate, and distribute Clark student, alumni, and faculty profiles and stories across channels to bring the Clark experience to life in authentic and compelling ways.
Create visitor-focused, intuitive digital interfaces that are based on research, analysis, and industry best practices.
Ensure that the website, email campaigns, online banner and search advertising align with the University brand and related print and in-person communications.
2. Website analytics and performance
Identify goals, objectives, and key performance metrics for Clark's digital assets; analyze web traffic and user behavior using Google Analytics, Siteimprove, and other reporting tools to inform decision making and deliver an improved user experience and revenue growth (admissions, fundraising, engagement, traffic and conversion).
Direct day-to-day website management, with special attention toward improving SEO performance to increase web traffic, and increased compatibility with Web Content Accessibility Guidelines.
Conduct keyword research and create and refine lists of targeted search terms; initiate projects to enhance keyword generation and keyword optimization.
3. Management and Leadership
Serve as point-of-contact for the University website with key stakeholders in academics, athletics, alumni affairs, advancement and admissions.
Manage, assign, and track digital projects to ensure that University/departmental goals, objectives, budgets, and deadlines are met Maintain project schedules through timely fulfillment of content milestones and tracking of work progress through online reporting mechanisms.
Mentor colleagues and campus partners in all segments of the digital content lifecycle.
Provide direction to web publishers, digital content producers, and other media editors to more effectively meet goals established by Marketing and Communications, colleges, departments, and the University.
Bachelor's degree in communications, marketing, journalism, or a related field
The ideal candidate will have 8+ years in digital communications, including web content management and distribution, information architecture, and multimedia production.
Demonstrates multicultural awareness and contributes to cultivating an inclusive, diverse, and respectful University community.
Exceptional writing and editing skills, combined with a keen sense for effective storytelling, especially in the digital environment.
Professional experience managing a complex website, with a strong focus on user experience, content strategy and information architecture
Strong project management capabilities and experience working with internal stakeholders at all levels of the organization
Demonstrated ability to optimize web content to advance search performance, increase website engagement, enhance the mobile experience, and increase lead generation activity
Familiarity with basic image/media editing
Knowledge of and experience with common social media channels
Demonstrated knowledge of web analytics and the role of metrics in website planning and development
Demonstrated fluency in website technologies, and experience using an enterprise-wide content management system
Must have the confidence to work independently when necessary, but also brainstorm, plan and produce within the University's Marketing and Communications' team-based atmosphere and structure, which rewards collaboration and creativity
Experience in higher education
Experience with WordPress
Experience with Adobe Creative Suite
Experience with Google Analytics
Experience with SiteImprove
Clark University currently requires all employees and students to be vaccinated against COVID-19. Exemptions will be made for medical or disability reasons or religious beliefs, and could be made, at the sole discretion of the University, for other well-documented reasons.
Clark University embraces equal opportunity as a core value: we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. This commitment applies to every aspect of education, services, and employment policies and practices at Clark. Our commitment to diversity informs our efforts in recruitment, hiring and retention. All positions at Clark share in the responsibility for building a community that values diversity and the uniqueness of others by exhibiting integrity and respect in interacting with all members of the Clark community to create an atmosphere of fairness and belonging. We strongly encourage members from historically underrepresented communities, inclusive of all women, to apply.
Clark University offers a generous benefit package for full and, if applicable, part-time employees that include; paid time off, generous retirement plan, group health and dental insurance, life insurance, and tuition, along with use of many campus amenities. For a complete list of benefits for eligible employees visit here.
Founded in 1887, Clark University is a liberal arts-based research university committed toscholarship and inquiry that addresses social and human imperatives on a global basis. It is the place where Robert Goddard invented the modern rocket, where Sigmund Freud delivered his only lectures in the United States, and where current students stake their claim to the Clark motto, “Challenge Convention, Change Our World,” which is the rallying cry that inspires our community every day. Located in Worcester, Massachusetts, Clark University educates its undergraduate and graduate students to be imaginative and contributing citizens of the world, and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort. The University’s engages students in such areas as biology, chemistry, economics, geography, psychology, urban education, management, environmental science and policy, Holocaust and genocide studies, and international development and social change. Clark University’s pioneering model of higher education, LEEP (Liberation Education and Effective Practice) compels undergraduate students to thrive in authentic world and workplace settings, and prepares them for lives and careers of consequence.