Visual Designer & Digital Strategist

MR 10

Reporting directly to the Vice Chancellor, the Visual Designer & Digital Strategist is the creative director and senior brand officer of the University of Tennessee Southern and has responsibility for all graphic design work working collaboratively with campus stakeholders to assess needs and objectives designed to achieve strategic goals and developing materials to achieve those goals. The Visual Designer and Digital Strategist will serve as the front-line resource to create branded collateral for effective campaign promotions while also managing social media and omni- channel implementation that puts UT Southern at a new advantage in a competitive landscape to properly support market positioning and enrollment growth.

• Leads evolving strategy and creation of scalable concepts and design systems that bring the brand to life
• Provides art direction, design and oversight of all collaterals and campaigns

• Ensures all designs contribute to the achievement of project-specific and overarching marketing and communications goals, adhere to brand standards and comply with accessibility requirements
• Partners with the Vice Chancellor to produce designs for marketing and advertising campaigns that increase brand awareness
• Partners with internal and external teams to create and maintain the visual identity of sub-brands and brand extensions
• Creates various designs for print and electronic use that promote the university visually to internal and external audiences
• Designs may range from small-scale updates of existing templates to large-scale original designs including informational handouts, presentations, reports, event materials, newsletters, building signage, advertisements, and social media campaigns
• Works with team members to prioritize, assign and manage workflow that ensures the efficiency and success of the internal agency
• Engages and oversees the work of contract designers, photographers, illustrators, etc. as needed.
• Translates strategic institutional objectives into focused, effective, and measurable communication strategies for multiple, diverse audiences.
• Provide analysis of content performance across digital and traditional channels.
• Utilize results metrics to test, learn, and apply to future campaigns to maximize performance.
• Work both independently and collaboratively with cross-functional teams.
• Contributes in measurable ways to the mission of UT Southern and fully embrace the systemwide Be One UT Values