Digital Marketing SpecialistClassification Summary:Incumbents assist in the planning, developing, and producing marketing materials for use in the online marketing efforts, oversee the Colleges website, and assist in executing the Colleges social media strategy. Responsibilities may include researching, drafting, proofreading, and editing written content for various online marketing channels; designing basic graphics to enhance marketing materials; assisting in the production of video content for social media and other digital platforms; helping track and analyze website, social media, and digital marketing campaign data to measure effectivenes