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Details
Posted: 25-Sep-24
Location: Greenville, North Carolina
Salary: Open
Internal Number: 75140
Job Duties:
The Director of Brand Management & Content Creation in University Communications shapes the creative direction of the university's brand identity.
This position serves as the university's brand champion, overseeing the editorial, design and web development teams and ensuring that their work aligns with the university's objectives, brand guidelines, and reputational management, as well as industry standards. Working closely with the Chief Communications Officer/Director of University Communications and the Marketing Director, this position will develop creative strategies to advance the university's strategic initiatives and goals.
This position reports to the Chief Communications Officer/Director of University Communications.
30% Brand Management
This position serves as the university's brand champion, overseeing the editorial, design and web development teams and ensuring that their work aligns with the university's objectives, brand guidelines, and reputational management, as well as industry standards. Working closely with the Chief Communications Officer/Director of University Communications and the Marketing Director, this position will develop creative strategies to advance the university's strategic initiatives and goals.
This position reports to the Chief Communications Officer/Director of University Communications.
30% Brand Management
Serve as the university's lead brand manager, overseeing creative teams and ensuring work aligns with the university's objectives, brand guidelines and industry standards. Play a vital role in developing and maintaining a cohesive visual identity that aligns with ECU's mission, vision, values, and strategic framework. Establish and enforce brand and identity standards university wide.
50% Lead and Manage Creative Services Unit and Its Work
Lead ideation and execution of innovative and impactful design projects including marketing campaigns, digital publications and print publications. Oversee creative teams and ensure the teams' work aligns with the university's objectives, brand guidelines and industry standards. Ensure all designs meet the highest standards of quality, accuracy and brand consistency. Set and maintain a creative vision that ensures brand consistency across all visual assets including advertising, digital, print, social media, web and other communication channels. Lead and manage the creative team including providing guidance, mentorship, and support to ensure the delivery of high-quality work. Determine appropriate assignments for creative team members and manage team bandwidth to ensure timeline delivery of priority projects. Develop, execute, monitor and adjust project plans, resources and strategies to meet the needs of stakeholders and to ensure the deliverables are on time, and within budget. Oversee the Creative Services department personnel, resources and processes.
20% Provide Creative Vision and Leadership
Stay up to date on industry trends in higher education including the latest design trends, techniques, and best practices in the field of visual design and higher education marketing. Foster a collaborative and creative environment through encouraging a culture of creativity, collaboration and continuous improvement. Advise the Chief Communications Officer and senior leadership on cohesive brand management and marketing strategies and implementation.
Contingent upon availability of funds.
Special Instructions To Application:
East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants must be currently authorized to work in the United States on a full-time basis.
Minimum Education/Experience:
Master's degree with an emphasis in graphic design, visual communications, marketing or related field with 5 years of related professional experience, or a Bachelor's degree with an emphasis in graphic design, visual communications, marketing, or related field with 7 years of related professional experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 001531
Organizational Unit Overview:
University Communications (UC) translates ECU's message into strategic and compelling communication and campaigns through the university website, news releases, official social media accounts, East magazine, storytelling and videos along with brand building, campaign strategy and execution, print and digital collateral creation and distribution, and paid advertising media. The purpose of the unit is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors. UC comprises the News Services, Creative Services and Marketing units.
Through the Creative Services unit, UC works with all university departments to conceptualize, design, develop, and produce written, digital and print projects to brand, communicate and market their messages to appropriate audiences. Creative Services works with Marketing to support strategic marketing programs for the university, including advertising buys, campaign strategy and execution.
About East Carolina University
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.
https://careers.stc.org/jobs/20614251/director-of-brand-management-and-content-creation
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