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Marketing Communications builds public awareness of UC's value and its impact on the lives of people in California and beyond. Working with campus colleagues, University of California Office of the President leaders and our clients, we convey the breadth and depth of UC's leadership in teaching, research and public service, and foster pride and engagement in the UC community. As stewards of the systemwide brand and visual identity we ensure the institution's values and aspirations are brought to life in each and every communication.
The creative team within Marketing Communications has been nationally recognized for its successful projects. This position serves as a Graphic Designer, reports to the Creative Director, and works within a small integrated in-house team of graphic designers, UX designers and developers, and video producers to create pieces that work within the established systemwide brand. These projects inform and influence public perceptions of the university and its programs, with the intent of building support and engagement.
The incumbent will be required to manage projects on tight timelines, creating sophisticated, polished concepts and products from clients' unformed ideas. Additionally, providing feedback and advice to a team of designers and clients will be required.
The organization is currently reviewing options for hybrid and flexible work arrangements.
Design of Visual Communications: Conceives and effectively communicates to clients' visual ideas that build on the UC system brand. Design projects span the range of visual communications needs and include recurring annual projects as well as entirely new undertakings. Reviews project goals, messages, audience, budget, timeline and other details with clients, writers, and editors. Assesses material or messages and devises the best ways to present them visually. This includes design that supports editorial content and purpose consistent with the visual style of the material; making suggestions on ways to develop and enhance our brand to keep materials engaging and relevant; and assuring that products incorporate UC's visual identity. Dialogs with clients, gaining understanding and buy-in to propose and plan appropriate visual solutions, working closely with clients to meet their expectations and to determine most appropriate execution. Prepares preliminary designs and client presentations that visually convey final product. Independently or with the Creative Director, makes client presentations. Prepares design concepts and creates layouts and artwork for various media and platforms (print, digital, web, social media, video etc.) under tight deadlines. Conceptualizes and produces visual designs for forward-thinking collateral/marketing materials. Support the visual design team by providing strategic guidance, feedback, and evaluation. Supports the UX team to develop and refine visual designs for digital projects, using awareness of best practices and capabilities of the medium. Designs and employs libraries, templates, and other design components to assure consistency of style. Participates in photo shoots and recommends additional image and illustration resources as needed. Stays abreast of contemporary design trends; evangelizing, and advocating for ambitious and dynamic design solutions.
Production of Visual Communications: Carries out design projects from conception through production. Updates, refines, and enhances files for existing recurring projects. Final projects must meet precise design, production and pre-press standards, as well as budget requirements, deadlines and the satisfaction of clients. Develops and maintains professional working relationships with competent and reliable vendors who may include (but are not limited to): graphic designers, illustrators, photographers, UX designers, production artists and printers to assure quality work within budget and deadline. Helps identify and select printers and vendors, and liaises with them regarding materials, costs and scheduling in partnership with Production Team. Executes final design projects by creating hi-res digital files using the Adobe Creative Suite and other software. Works closely with Production team to ensure delivery of projects on budget and on time. Processes hi-res images as needed for production. Produces pre-press digital files with detailed specifications and instructions for the printer or vendor. Identifies and recommends ways to streamline production and minimize costs. Reviews printers' proofs, performs press checks, and manages final adjustments with vendor and Production Team. Produces presentations using Adobe Creative Cloud or similar tools, as needed.
Project Management & Administration: Provides detailed information for project and asset tracking as requested, detailing status, expenses, time frames, follow-up contacts and other information. Stays abreast of new computer hardware and software products for design and production; recommends appropriate support materials as needed to maintain a high level of service to clients. Works with Design Team and Creative Director to review design projects.
Advanced knowledge of design and communications concepts and applicable software applications; recent experience and direct responsibilities supporting major design projects and efforts.
Advanced knowledge of production processes for a variety of media and knowledge of vendor requirements for a variety of products.
Deep knowledge of graphic-design principles and formats; ability to identify, set and articulate design standards.
Clear and substantiated understanding of branding principles, particularly as they relate to graphic identity and design standards; ability to interpret brand guidelines.
Advanced skills to devise broad design ideas, present them to clients, and produce results on time and within budget.
Advanced interpersonal communications skills, including active listening skills and skills to work effectively within teams and to effectively provide advanced design advice and consultation to clients on all aspects of visual communications.
Ability to produce visual designs for digital, web properties and comfortable producing assets for web templates.
Ability to process images for various platforms and distribution channels.
Working knowledge of the Apple platform and related production and imaging hardware and software, including extensive experience with Adobe Creative Suite and other industry-standard graphic design technologies and software used to complete complex graphic design assignments, solid understanding of MS Office Suite.
Demonstrated ability to manage multiple projects to completion in a quick-paced environment; requires impeccable organization skills, while working closely and collaboratively with creative personnel.
Skill in working independently and following through on assignments, e.g. press checks, ensuring rights clearances etc. with minimal or no oversight. Ability to problem-solve, make changes and corrections as they occur, and to offer appropriate solutions in situations not covered by brand guidelines. Solid proofreading and editing skills to spot typos, suggest appropriate ways to shorten headlines or add subheads, captions and pull quotes.
Bachelor's degree or relevant training in graphic design plus five to seven years of experience; or an equivalent combination of education and experience.
SALARY AND BENEFITS
Salary: Commensurate with experience.
Location: Hybrid options available
Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging
HOW TO APPLY
Please be prepared to attach a cover letter and resume with your application.
APPLICATION REVIEW DATE
The first review date for this job is May 18, 2022. The position will be open until filled.
Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy
August 2021 Update: The University of California has issued a policy requiring employees to be fully vaccinated against COVID -19 before physically accessing the University location or programs. Upon hire into a UCOP position, you will be provided detailed instructions on how to comply with this policy including access to the COVID vaccination at no cost. New hires to UCOP who work onsite or will come onsite for any activities at a UCOP or other UC location must comply with this policy within 8 weeks after their start date. The policy allows for employees to request approval for an exception or deferral. UC COVID-19 Vaccine Policy
The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy
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About University of California Office of the President
The Office of the President is the systemwide headquarters of the University of California, managing its fiscal and business operations and supporting the academic and research missions across its campuses, labs and medical centers.